Scottish Fine Soaps wanted to regain control of its Amazon presence and reposition the channel as a sustainable driver of brand growth. Over time, Amazon had become fragmented, with unauthorised sellers and wholesale partners creating inconsistent pricing, duplicated listings and an unclear product range. Multiple pack sizes and packaging variations confused shoppers, diluted brand equity and limited the brand’s ability to scale the channel strategically.

We supported Scottish Fine Soaps as an extension of its team, implementing a brand‑first Amazon strategy focused on clarity, control and performance. We rationalised the product catalogue to ensure clear retail line coverage, helped optimise listings with high‑impact A+ content, and assisted in removal of unauthorised sellers to restore consistency across brand presentation. This created a simplified, premium storefront aligned with Scottish Fine Soaps’ wider retail positioning.